Snapshot

• Why Anand is iconic:
  Anand in Gujarat is globally recognized as the birthplace of India’s White Revolution and the headquarters of AMUL (Anand Milk Union Limited), India’s largest dairy brand and cooperative federation.
  Operated under the Gujarat Cooperative Milk Marketing Federation (GCMMF), Anand has become a model for rural empowerment, connecting 3.6+ million dairy farmers across 18,000 villages.
  Anand is home to Asia’s largest milk processing plants and R&D facilities, producing a diverse portfolio of dairy products and exporting to over 50 countries.
  
• Global Positioning:
  AMUL is a US$10+ billion brand and has positioned India as the world’s largest milk producer (over 230M MT annually). Anand is the epicenter of this success story, combining farmer-owned governance, modern processing, and rural livelihoods.
  

Product & Variety Range

Category	Key Products
Liquid Milk	Pasteurized, homogenized, UHT milk
Milk Powders	Skimmed milk powder, whole milk powder
Butter & Ghee	Traditional clarified butter for domestic/export
Cheese & Paneer	Processed cheese, mozzarella, specialty cheeses
Ice Creams & Beverages	Ice creams, flavored milk, lassi, buttermilk
Value-Added Products	Probiotic yogurt, whey protein, infant formula

Cluster Strengths

Feature	Details
White Revolution Legacy	Founded by Dr. Verghese Kurien, “Father of the White Revolution”
World’s Largest Cooperative	Farmer-owned federation with 18,600+ milk cooperative societies
Mega Processing Capacity	Anand plant processes 35+ lakh liters/day
Technology-Driven Supply Chain	Automated chilling centers, cold chains, and ERP traceability
R&D Leadership	National Dairy Development Board (NDDB) and IRMA based in Anand

Materials & Sustainability

• Inputs: Fresh milk from rural cooperatives in Gujarat, Rajasthan, MP, and Maharashtra
  
• Sustainability Initiatives:
  
  • Solar-powered chilling centers and energy-efficient plants
    
  • Biogas generation from dairy effluent
    
  • Water recycling and Zero Liquid Discharge (ZLD) facilities
    
• Innovation:
  
  • IoT-enabled milk procurement and quality testing at village level
    
  • Genetic improvement programs for high-yield cattle breeds
    

Cluster Infrastructure

• Industrial Facilities:
  
  • AMUL Dairy, GCMMF headquarters, NDDB campus
    
  • Automated milk powder and cheese plants with Spray Drying and UHT facilities
    
• Institutions:
  
  • NDDB (National Dairy Development Board): Policy, R&D, and technical support
    
  • IRMA (Institute of Rural Management Anand): Training rural management professionals
    
  • Anand Agriculture University: Dairy and livestock research
    
• Connectivity:
  
  • 80 km from Ahmedabad Airport; connected by NH-64 and Western Rail Freight Corridor
    
  • Proximity to Mundra and Kandla ports for dairy exports
    

Compliance & Certifications

Certification	Details
ISO 22000, HACCP	Global food safety systems
FSSAI Compliance	Domestic regulatory approval
Halal & Kosher Certification	Export-ready dairy products
Organic Certification	Organic milk lines for niche markets
BRCGS & US FDA	Retail compliance for EU/US markets

Production Timelines & MOQs

Product Type	Lead Time	MOQ Guidance
Milk Powders	2 weeks	1 MT+
Cheese & Butter	1–2 weeks	500 kg+
Ghee & Paneer	1 week	500 kg+
Ice Creams & Beverages	2–3 weeks	Retail/distribution packs
Specialty Products	3–4 weeks	Project-based

Branding & Packaging

• Branding: AMUL logo recognized worldwide as a symbol of trust, farmer ownership, and quality
  
• Packaging:
  
  • Tetra Pak for milk and beverages, vacuum-packed cheese blocks
    
  • Food-grade pouches and cartons for powders and ghee
    
• Marketing Narrative:
  “Anand: The cradle of India’s White Revolution, home to AMUL, a globally trusted dairy cooperative powering rural livelihoods and world-class dairy innovation.”
  

Quality Control (IndiaUnbox Protocol)

• Milk QC: Automated chilling, fat/SNF (Solids-Not-Fat) analysis at collection centers
  
• Processing QC: Microbiological checks, pasteurization validation, and HACCP plans
  
• Export QC: US FDA, EU residue limits, and shelf-life validation
  
• Cold Chain QC: IoT sensors for temperature-controlled transport and warehousing
  

Price Drivers

• Seasonal milk supply variations and procurement rates
  
• Packaging material costs (Tetra Pak, PET, pouches)
  
• Export logistics (cold chain and reefer containers)
  
• Certification and testing costs for export markets
  
• Value-addition level (UHT milk vs. specialty cheese or powders)
  

Buyer Confidence Signals

• Farmer-Owned Model: Transparent pricing and inclusive value chains
  
• Global Certifications: Trusted in 50+ international markets
  
• Technology-Enabled Traceability: Farm-to-fork monitoring through AMUL ERP
  
• Institutional Ecosystem: Backed by NDDB and IRMA for research and training
  
• Legacy Leadership: Pioneer of India’s dairy self-sufficiency revolution