Why India: the only origin for GI-protected Basmati + the world’s big millet grower with fast-rising exports—ideal for private-label rice and “better-for-you” grain lines.

Market proof (hard numbers buyers trust)

• Basmati keeps scaling: India exported US$5.84B of Basmati in FY 2023–24; in FY 2024–25 value rose to ~US$5.87B and volume to ~6.06 million tonnes. Top destinations: Saudi Arabia, Iran, Iraq, UAE, USA, Yemen.
  
• GI assurance: “Basmati” is a registered Geographical Indication (APEDA proprietor) covering the traditional North Indian belt—your packs can reference GI-authentic supply.
  
• Millets momentum: In FY 2024–25, India exported ~89,165 tonnes of millets worth ~US$37M—a post-IYoM growth path we can tap for retail blends and ready mixes.
  
• Quinoa is emerging: India’s quinoa exports reached ~US$2.34M in 2023 (UN Comtrade-based), with prices trending competitive—good for value private-label.
  

What we can build for you (illustrative)

• Basmati (GI-authentic): 1121/1509/Pusa variants; raw, parboiled; length/whiteness/grain-count to spec; jasmine-style aroma positioning where allowed.
  
• Millets: bajra (pearl), jowar (sorghum), ragi (finger), foxtail/little/kodo/barnyard; whole grain, de-hulled, flours, flakes; ready khichdi/upma/porridge mixes.
  
• Quinoa & ancient grains: quinoa (white/red/black), amaranth (rajgira), buckwheat (kuttu), little millet blends; plain packs or seasoned “ready to cook”.
  

Compliance & safety (US/EU/India)

• India (FSSAI): name of food, veg/non-veg symbol, net quantity, FSSAI licence, MRP/date, lot & COO—label copy supplied ready for print.
  
• EU: pesticide MRLs (Reg. 396/2005)—we lock farm/miller controls and provide residue reports; allergen/ingredient layout per Reg. 1169/2011.
  
• US: FDA 21 CFR 101 (nutrition/ingredient labelling). “Gluten-free” only when specs & labs support it.
  
• Origin integrity (Basmati): APEDA GI/traceability documents on file; pack text aligned to GI usage rules.
  

Quality we lock before you print the labels

• Rice: grain length (pre/post-cook elongation), broken %, moisture, chalkiness, foreign matter; fragrance checks; packaging live-cook panels.
  
• Millets/grains: moisture & water activity; micro (TPC/yeast/mould), aflatoxin/ochratoxin where relevant; pesticide residues; uniformity (de-husking %, size).
  
• Shelf-life tooling: barrier specs verified; nitrogen flush & O₂ absorbers where needed.
  

Packaging engineered for retail & e-com

• High-barrier pouches (PET/Alu/PE or recyclable mono-PE options) with one-way valves for aromatic rice; tin/box formats for premium. ISTA drop/compression tested; GS1 barcodes ISO/IEC 15416 verified.
  

How IndiaUnbox delivers (end-to-end)

1. Origin mapping & mill shortlists — GI-authentic Basmati mills (Punjab/Haryana/UP belt) and APEDA-listed processors; millet aggregators in Rajasthan/Maharashtra/Karnataka/Telangana; quinoa processors with export track-record.
   
2. Blend & format design — cooking time/texture targets for Basmati; millet/quinoa blends (protein/fibre/carb goals) for instant pots, stovetop, or RTI cups.
   
3. Lab plan & documents — residue panels to EU/US limits, micro, heavy metals, GI/traceability pack, CoA & DoC.
   
4. Price & timing — we watch APEDA/DGCIS export prints and harvest windows to time buys and squeeze quotes; you get ready-to-send negotiation notes tied to live benchmarks.
   
5. Logistics — fumigation & phytosanitary, food-grade liners/desiccants, mixed-SKU consolidation; customs/port paperwork handled.
   

Typical MOQs & lead times (guide)

• Basmati: 5–20 MT/SKU in bulk or 5,000–20,000 retail packs • 35–55 days post approval
  
• Millets/quinoa: 3–15 MT/SKU or 3,000–15,000 packs • 35–55 days
  (We can co-pack assortments—e.g., Basmati + millet blends—in one run to save CBM.)
  

Suggested stat badges for the page

• Basmati exports: ~US$5.84B (FY 2023–24) → ~US$5.87B (FY 2024–25); ~6.06 MMT volume.
  
• Top buyers: Saudi Arabia, Iran, Iraq, UAE, USA, Yemen.
  
• Millets exports: ~89,165 t | ~US$37M (FY 2024–25).
  
• Quinoa exports: ~US$2.34M (2023), growing off a small base.
  

Bottom line: India’s GI-authentic Basmati and expanding millets/ancient-grains supply give you a credible, scalable base for grain programs. IndiaUnbox turns that into on-brand, compliant, shelf-ready packs—with the testing, documents and timing you need to win retail.