Branding & Packaging

1) Brand placement on product

  • Woven labels: damask/satin edges; main label + size label; flag labels at side seam.
  • Care/content labels: satin/taffeta, multi-language, ISO 3758 symbols; heat-cut to avoid fray.
  • Print marks: screen/rotary/digital; transfer prints on cuffs/bands; foil/flock/puff (where suitable).
  • Embroidery & appliqué: logos, monograms, badges; chenille/tufted motifs for cushions & rugs.
  • Jacquard selvedge & edge branding: towels (dobby/border), throws (jacquard text).
  • Hardware & trims: custom zipper pullers, leather/faux-leather patches, metal charms (nickel-safe).
  • Rug back labels: woven or PVC-free printed labels with SKU, size, care & barcode.
  • Hidden traceability: lot/roll code on care label or inner seam; QR for authenticity.

Artwork specs: vector (AI/EPS/PDF); Pantone TCX; min text height 2.5–3.0 mm; print bleed 3 mm.

2) Retail & D2C pack architectures

Bedding & Sheets

  • Folded set with belly band (kraft/duplex) + insert card, or rigid/kraft box with window (rPET film) and ribbon.
  • PVC-free zipper bags (PE/EVA/TPU) with handle; QR to size guide.
  • Vacuum/compressed quilts & comforters (valve bags) to reduce DIM weight.

Towels

  • Bale wrap with belly band + ribbon/rope, or folded hang-tab pack; hook strap for planograms.
  • Gift tubes/rigid boxes for premium sets.

Cushions & Throws

  • Cover-only polybag with size sticker; insert vacuum bag; set box for 2-/4-packs; PDQ tray for throws.

Curtains

  • Folded with header card + hanger (Euro-slot); window to show construction (eyelet/pleat); tiebacks sealed.
  • Size/length sticker on spine for shelf visibility.

Rugs & Doormats

  • Rolled with poly sleeve + end caps; barcode on outer wrap; corner protector cards.
  • Folded (small/flatweaves) in wrap or mailer; hang swatch for in-store touch.
  • Floor PDQ shippers & pallet bins for 2×3/3×5 ft mats.

E-commerce / SIOC

  • ISTA 3A/6-Amazon-ready mailers; double-wall cartons for rugs; corner/edge pads.
  • Moisture & mildew control: silica gel + DMF-free anti-mould sachets; breathable vent on vacuum bags.

3) Print & pack finishes

  • CMYK + white; Pantone spot; soft-touch/linen/kraft textures; spot UV; hot-foil (gold/rose/copper) for giftables.
  • Sustainability options: FSC boards, soy/vegetable inks, rPET windows, PCR polybags with recycling marks.

4) Labels, barcodes & store requirements

  • Unit + master UPC/EAN, ISO/IEC 15416 grade ≥ B; FNSKU/ASIN for marketplaces.
  • Size & colour stickers (front + spine), “Set of x”, GSM/thread-count callouts.
  • COO (“Made in India”), fibre composition (per market law), care symbols, warnings (suffocation on poly, pin/needle-free declarations).
  • Rug flammability label (US CFR 1630/1631) where applicable.

5) Manuals & brand collateral

  • Care cards (wash temp, tumble, iron, shrinkage expectations), warranty/returns QR, story card on Panipat weaving & recycled yarns, shade-band swatch for repeat orders.

6) Timelines & deliverables

  • Dielines & pack plan: 48–72 h • Pre-flight proofs: 24 h • Printed/fit samples: 7–10 days • ISTA test video/report: on request.

What to share: SKU list with dims/GSM, fold method, retail/e-comm mix, barcode numbers, any retailer guide (Target/Walmart/Amazon/Wayfair), sustainability asks (FSC/PCW %, PCR bag %).

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