Branding & Packaging

1) On-garment branding

  • Neck/inside: soft heat-transfer main + size label, or woven main + size tabs; tear-away options.
  • Exterior: silicone/rubber badges, reflective logos, embroidery/appliqué, jacquard waistband branding, hem flag labels.
  • Performance cues: UPF/DWR/anti-odour icons as small heat-transfers near hem/sleeve.
  • Hidden traceability: lot code near inner side seam or pocket bag; RFID (UHF) tags on request.

Artwork: vector (AI/EPS/PDF); minimum line 0.2–0.3 mm; Pantone TCX for inks/films.

2) Retail/D2C pack architectures

  • Single pieces: standard fold in PCR polybag (50–70 μm) with size window; or belly-band wrap with kraft insert card.
  • Multipacks: 2/3/5-pack zipper or slider bags (EVA/PE, PVC-free) with colour-size stickers.
  • Premium/club: rigid or mailer boxes with tissue, hanger + header card, or window boxes for polos.
  • Leggings/bras: board wrap with lifestyle card; molded cup protectors where needed.
  • Hoodies/fleece: compressed fold to cut DIM weight; zipper protection tabs.
  • In-store PDQ: shelf-ready trays for tees/shorts with size-colour grid.

Print options: CMYK + white; Pantone spot; soft-touch/linen varnish; spot UV; hot-foil for giftables. Sustainable: FSC boards, soy inks, PCR film with recycling marks.

3) E-commerce & SIOC readiness

  • ISTA 3A/6-Amazon compliant mailers/cartons; reseal strip for returns.
  • Moisture/mould control: silica gel + DMF-free anti-mould; vent holes for compressed bags.
  • DIM optimisation by size curve; carton “Box x of y” for sets.

4) Labels, barcodes & store requirements

  • Unit + master UPC/EAN (ISO 15416 grade ≥ B); FNSKU/ASIN where needed.
  • Mandatory copy: fibre %, care symbols (ISO 3758), COO “Made in India”, size, RN (US) if supplied.
  • Children’s: CPSIA tracking label; drawstring/cord compliance notes (see Compliance).
  • Price/size spine stickers for planograms; RFID swing tags for big-box retail.

5) Manuals & collateral

  • Fit & care cards (wash temp, dry/iron, shrinkage expectations), performance claim cards (UPF/wicking), brand story about Tirupur’s knit heritage, QR to size guide & returns portal.

6) Timelines & deliverables

  • Dielines/pack plan: 48–72 h • Artwork pre-flight: 24 h • Printed/fit packs: 5–10 days • ISTA test video/report: on request.

Share: SKU matrix by size/colour, fold method, retail vs e-comm mix, barcode list, retailer packaging playbook, PCR % goals.

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