1) Branding on product (subtle & durable)

• Back-stamp underfoot: on-glaze or in-glaze logo, date/lot code
  
• Embossed foot-ring or maker’s mark (mould-engraved)
  
• Decals: underglaze (most durable), in-glaze (high-fire), on-glaze (low-temp metallics, spot colours)
  
• Pad/UV print for non-food bases; silicone bands/wood lids laser-engraved for canisters/candle jars
  
• Hand-paint accents: rim/handle bands, contrast interiors for mugs & bowls
  

Artwork: vector AI/EPS/PDF; min line 0.25–0.35 mm; decal bleed 1.5–2 mm; Pantone TPG/TCX.

2) Retail & D2C pack architectures

• Singles (mugs/bowls/planters): die-cut inner cradle + EPE sleeve, top/bottom corrugate; belly band or window box (rPET window optional)
  
• Multi-packs: 2/4/6-mug gift boxes; 12/16/18/20-pc dinner set cartons with honeycomb separators; pull-tab for easy lift
  
• Candle jars: molded-pulp or die-cut foam with lid cavity; warning label + wick guide card
  
• HoReCa bulk: partitioned masters with interleaves; colour ID stickers for fast pick
  
• PDQ/Shelf-ready: tear-away trays for mugs & bowls; pallet shippers for dinner sets
  

Print: CMYK/Pantone, kraft/white boards, soft-touch/linen varnish, spot UV, hot-foil (giftables). Eco options: FSC boards, soy inks, rPET windows, PCR films.

3) E-commerce & SIOC

• ISTA 3A / 6-Amazon designs: corner/edge guards, double-wall mailers, 10-drop protocol; compression/BCT checks
  
• Moisture/mould control: silica gel + DMF-free anti-mould; vent holes for candle jars
  
• DIM optimisation & “Box x of y” for dinner sets; reseal strip for returns
  

4) Labels, barcodes & marks

• Unit + master UPC/EAN (ISO 15416 grade ≥ B); FNSKU/ASIN for marketplaces
  
• Mandatory icons: microwave/dishwasher/oven safe (as applicable), food-contact glass-fork symbol, caution for metallic lustres (not microwave-safe), candle safety pictos
  
• COO “Made in India/Khurja”; batch/lot traceability on inner or base
  
• Carton ship marks: SKU, colour, GW/NW, dims, handling icons (“Fragile”, “This Side Up”)
  

5) Timelines & deliverables

• Dielines/pack plan: 48–72 h • Artwork pre-flight: 24 h • Printed/fit sample: 7–12 d • ISTA test video/report: on request
  

Share: SKU list, set configurations, retail vs e-comm mix, barcode list, retailer packaging playbook, sustainability asks (FSC/PCW%, PCR film%)