Snapshot

Why Thangadh & Morbi are iconic:
Thangadh, near Morbi, is widely known as the “Ceramics Capital of India” for sanitaryware. This region houses a dense network of ~250+ sanitaryware manufacturers, ranging from MSMEs to global exporters. Together with Morbi (world-renowned for ceramic tiles), this cluster forms a complete ecosystem for bathroom solutions, sanitaryware, and fittings.

Industrial edge:

• Competitive pricing driven by local raw material sourcing (quartz, feldspar, clay).
  
• Strong export infrastructure with proximity to Mundra and Kandla ports.
  
• Suppliers cater to both retail and OEM/private-label markets globally.
  

Scale: Combined sanitaryware production capacity exceeds 100,000+ pieces per day, with a focus on mid-range to premium segments.

Product Range

Category	Key Products
Sanitaryware	Wash basins, water closets (WCs), urinals, bidets, pedestals, squat pans
Bathroom Accessories	Soap dishes, cisterns, towel racks, faucets (OEM-sourced)
Designer Ware	Counter-top wash basins, wall-hung basins, designer WC suites
Commercial & Project Ware	Hospital sinks, schools, public toilets, smart cisterns
Customized OEM Solutions	Private-label sanitaryware for retailers & global brands

Cluster Strengths

Feature	Details
Ceramic Legacy	Decades of expertise in ceramics, clay processing, and glazing
MSME Strength	250+ units offering cost-competitive, flexible volumes
Tile-Sanitaryware Synergy	Proximity to Morbi tile industry for full bathroom solutions
Export Infrastructure	Close to Mundra & Kandla ports for container shipping
Skilled Workforce	Specialized in mold design, slip casting, and glazing
Innovation	Smart toilets, water-saving flush systems, designer sanitaryware

Materials & Sustainability

Materials Used: China clay, ball clay, quartz, feldspar, glaze pigments, frits.

Sustainability Edge:

• Recycling of slip and glaze wastewater
  
• Energy-efficient tunnel kilns
  
• Low-water and eco-friendly flush systems
  
• Increased adoption of solar-powered plants
  

Cluster Infrastructure

• Industrial Areas: Thangadh Ceramic Zone, Morbi Ceramic Hub
  
• Institutions: Indian Ceramic Society, Ceramic Association of Morbi, Gujarat Technological University (GTU)
  
• Connectivity:
  
  • NH-8A to Ahmedabad & Rajkot
    
  • Ports: Mundra (120 km), Kandla (110 km)
    
  • Rajkot Airport (70 km) for buyer visits
    

Compliance & Certifications

• BIS Certification (IS 2556) for sanitaryware
  
• ISO 9001, ISO 14001 for quality & environment
  
• CE marking for Europe, SASO for Middle East exports
  
• ASTM & ANSI standards for US markets
  
• Water-saving certifications for eco-flush models
  

Production Timelines & MOQs

Product Type	Sampling Lead Time	Bulk Lead Time	MOQ Guidance
Standard Sanitaryware	1–2 weeks	4–6 weeks	500–1,000 pcs
Designer & Premium Ware	2–3 weeks	6–8 weeks	100–200 pcs per SKU
OEM/Private Label Projects	2–3 weeks	8–10 weeks	Project-based
Commercial/Institutional	1–2 weeks	6–8 weeks	200+ units per SKU

Branding & Packaging

• Branding: Laser-etched or printed brand logos, QR traceability for premium segments
  
• Packaging:
  
  • Individual corrugated boxes with foam inserts
    
  • Export-grade wooden pallets for bulk shipments
    
  • Barcode and lot-tracking labels for global retailers
    

Quality Control (IndiaUnbox Protocol)

• Dimensional and weight checks per IS 2556
  
• Glaze inspection for porosity, color, and pinholes
  
• Flush performance and water retention tests
  
• Random sampling with drop/vibration testing for packaging
  
• Batch traceability with lot numbers and inspection certificates
  

Price Drivers

• Raw material cost (clay, glaze pigments, frit)
  
• Kiln energy consumption (natural gas pricing)
  
• Finish complexity (dual-color, designer ware)
  
• OEM/private-label branding customization
  
• Freight and palletization costs for exports
  

Buyer Confidence Signals

• Largest ceramic cluster in India (tiles + sanitaryware synergy)
  
• Serves global brands in Middle East, Africa, USA, and Europe
  
• Supported by Gujarat’s Ceramic Industry Cluster Scheme
  
• Growing reputation for affordable smart toilets and eco-friendly sanitaryware