Snapshot

Why Morbi is iconic:
Morbi, often called “The Ceramic Capital of India”, accounts for ~80% of India’s tile production and is among the world’s largest tile manufacturing zones. Located in Gujarat’s industrial belt, this cluster has evolved into a global supply base for ceramic tiles, vitrified slabs, sanitaryware, and bath fittings.

Industrial edge: A dense ecosystem of 900+ manufacturing units, supported by gas pipeline networks, digital printing technology, and proximity to ports (Mundra, Kandla), making Morbi ideal for high-volume exports.

Scale: Over 2.5 billion square meters annual tile production capacity, with companies serving 150+ export destinations (Middle East, USA, Europe, Africa, Latin America).

Product Range

Category	Key Products
Ceramic & Porcelain Tiles	Wall tiles, floor tiles, subway tiles, decorative ceramics
Vitrified Tiles & Slabs	Glazed vitrified tiles (GVT/PGVT), double charge, large-format slabs (up to 1200×2400 mm)
Sanitaryware	Wash basins, water closets, urinals, bidets, bathroom accessories
Bath & Kitchen Solutions	Faucets, fittings, vanities, shower panels (OEM-sourced)
Decor & Specialty Ceramics	Digital printed tiles, mosaics, outdoor pavers
Eco-friendly Tiles	Low-VOC, recycled ceramic content, and energy-efficient firing solutions

Cluster Strengths

Feature	Details
Largest Ceramic Hub in Asia	900+ plants, integrated supply chain, specialized MSMEs
Gas Pipeline Network	Cost-efficient natural gas supply for kilns
Design & Printing Technology	Advanced inkjet and 3D digital printing
Proximity to Raw Materials	Feldspar, quartz, clay mines within Gujarat
Global Connectivity	Mundra & Kandla ports <100 km for quick container shipping
Skilled Workforce	500,000+ workers in tile design, glazing, and firing

Materials & Sustainability

Materials Used: Feldspar, ball clay, quartz, kaolin, pigments, frits, glazes.

Sustainability Edge:

• Gas-based firing and energy recovery systems
  
• Recycling of kiln waste and wastewater
  
• Solar-powered plants emerging in large-format tile factories
  
• Eco-labeled products for European and US markets
  

Cluster Infrastructure

• Industrial Zones: Morbi Industrial Estate, Ceramic Zone at Jetpar, Ceramic Parks for slabs
  
• Institutions: Indian Council of Ceramic Research, Gujarat Technological University (GTU), Ceramic Association of Morbi
  
• Connectivity:
  
  • Road: NH8A to Ahmedabad & Rajkot
    
  • Ports: Mundra & Kandla (exports); Pipavav optional for bulk cargo
    
  • Air: Rajkot International Airport (70 km)
    

Compliance & Certifications

• ISO 9001, ISO 14001, OHSAS 18001, CE certification
  
• BIS-certified manufacturing (IS 15622 for tiles, IS 2556 for sanitaryware)
  
• Water absorption, chemical resistance, and slip-resistance testing
  
• Certifications for export: SASO (Saudi), SABS (South Africa), ANSI/ASTM (USA), EN standards (EU)
  

Production Timelines & MOQs

Product Type	Sampling Lead Time	Bulk Lead Time	MOQ Guidance
Ceramic Tiles	1–2 weeks	4–6 weeks	5,000+ sqm per SKU
Large Vitrified Slabs	2–3 weeks	6–8 weeks	2,000+ sqm per SKU
Sanitaryware	3 weeks	8–10 weeks	500+ units per design
Custom Designs	2–3 weeks	8–10 weeks	Project basis

Branding & Packaging

• Branding: Private-label tiles and sanitaryware with QR-coded traceability, logo embossing
  
• Packaging:
  
  • Wooden pallets, moisture-proof shrink wrapping
    
  • Corrugated carton sets for retail
    
  • Export-grade packing with corner protectors and silica gel for slabs
    

Quality Control (IndiaUnbox Protocol)

• Tiles QC: Size tolerance, flatness, water absorption tests, ISO-certified glaze inspections
  
• Sanitaryware QC: High-pressure casting checks, surface glaze porosity test
  
• Export QC: Drop and vibration testing, moisture barrier integrity checks
  
• Batch Traceability: Heat and lot numbers printed on packaging for global audits
  

Price Drivers

• Raw material costs (feldspar, quartz, pigments)
  
• Natural gas pricing and freight surcharges
  
• Printing technology and design customization
  
• Packaging and palletization for long-haul exports
  

Buyer Confidence Signals

• Supplies world’s largest tile exporters like Kajaria, Somany, Asian Granito, and Simpolo
  
• Export network spanning 150+ countries, strong demand in Middle East & USA
  
• Gujarat’s industrial policy favors MSMEs with subsidies and simplified exports
  
• Closeness to ports ensures faster FOB lead times and competitive landed costs