Outcome we drive: a clear picture of how your rivals compete—what they sell, how they price, what they promise, and where they’re weak—so you can position, price, and spec with confidence.

What we compare (side-by-side, apples-to-apples)

• Features & specs: materials, dimensions/weights, performance claims, certifications (CE/UKCA/BIS/QCO, RoHS/REACH), warranty.
  
• Price architecture: MSRP/MAP, everyday price, promo cadence (coupons/flash deals), shipping/installation costs, unit economics (₹/kg, ₹/L, ₹/m², ₹/W, etc.).
  
• Packaging & unboxing: protection level, retail shelf impact, sustainability cues, barcode readiness (GS1), compliance copy.
  
• Positioning & messaging: value propositions, review sentiment (top 5 praises/complaints), imagery/brand tone, retailer badges.
  
• Channel strategy: marketplaces vs. D2C vs. retail, category rank velocity (where visible), assortment gaps.
  

How we collect and normalize data

1. Source map: official brand sites, major marketplaces, leading retailers, public spec sheets, and standards listings (no private or paywalled data).
   
2. Clean & align: convert currencies, standardize taxes (GST/VAT included/excluded), normalize unit price (e.g., ₹/100g) and landed price (product + ship/handling).
   
3. Promo tracking: capture timed promotions and rebuild “true” everyday price vs. discount price to avoid overvaluing fake list prices.
   
4. Spec verification: purchase-and-teardown (where relevant) to validate materials, construction, and BOM “should-cost” ranges.
   
5. Compliance check: verify visible marks/claims against the relevant rule sets (CE/UKCA/FCC/WEEE, LMPC/FSSAI for India, etc.).
   

What you get

• Feature Matrix (master sheet): SKUs × attributes with red/green highlights for spec wins/losses and compliance flags.
  
• Price Ladder & Promo Calendar: price points by channel and the pattern of discounts, with unit-price comparators.
  
• Value Map: 2×2 or bubble chart plotting delivered performance vs. effective price to reveal white spaces.
  
• Review & UX Summary: top praise/complaint themes, star-rating trends, and fix-first recommendations for your roadmap.
  
• Positioning Playbook: recommended price band, must-win specs, launch copy angles, and differentiators (backed by the matrix).
  

Example (illustrative)

Category: 750 ml insulated stainless-steel bottle

• Competitor A leads on thermal hold (24h) but uses heavier 0.6 mm walls → shipping weight penalty;
  
• Competitor B undercuts price with no BIS/food-contact reference shown on pack → compliance risk;
  
• Your path: spec 0.5 mm 304 SS with improved vacuum gap, add food-contact compliance mark, position at mid price with a “lighter, same performance” claim; lock MAP to avoid promo race-to-bottom.
  

Why this study changes outcomes

• Objective apples-to-apples comparisons (same units, same taxes, same freight assumptions).
  
• Actionable gaps (one-page “win plan” per SKU: add/remove features, target cost, target price).
  
• Faster negotiations (supplier asks tied to should-cost gaps and verified competitor specs).
  

Optional add-ons

• Mystery shopping & teardown photos (for internal training and marketing proof).
  
• Lab validation (e.g., ISTA/ASTM transit tests, IP ratings, food-contact migration at NABL labs).
  
• Retailer-specific readiness (content checks for Amazon/Flipkart, barcode grading, LMPC/FSSAI text for India).
  

Bottom line: IndiaUnbox turns scattered competitor info into a single source of truth—so your next product brief, price point, and listing copy are driven by evidence, not guesswork.