Snapshot
Why Darjeeling is iconic:
Darjeeling, nestled in the Himalayan foothills of West Bengal, produces the world-famous Darjeeling Tea, often called the “Champagne of Teas” for its unique muscatel flavor, aroma, and heritage cultivation. Awarded a Geographical Indication (GI) tag in 2004 (India’s first GI-tagged product), Darjeeling tea is exclusively handpicked and manufactured in 87 Tea Board-registered gardens at elevations ranging from 600 to 2,000 meters.
Industrial edge:
- Strictly GI-certified: Only tea grown in Darjeeling’s 87 estates and processed in authorized factories can bear the Darjeeling name.
- Cultivation is organic-leaning, with many gardens certified by Fairtrade, Rainforest Alliance, USDA Organic, and EU Organic standards.
- Global reputation as a luxury specialty tea exported to over 45 countries.
- Protected by Tea Board of India with traceability protocols, ensuring authenticity.
Scale:
- Annual production: ~8–10 million kg (small but premium-focused).
- Accounts for a significant portion of India’s $800M tea export industry, with Darjeeling commanding premium auction prices.
Product Range
| Category | Key Products |
| Orthodox Whole Leaf Tea | First flush, second flush, autumn flush teas |
| Green Tea | Hand-rolled and minimally processed varieties |
| White Tea | Silver needle, rare white teas from select estates |
| Oolong Tea | Semi-oxidized, floral and muscatel flavors |
| Organic & Fairtrade Blends | EU/USDA-certified teas for global markets |
| Luxury Tea Gifts & Packs | Premium tea collections, single-estate samplers |
Cluster Strengths
| Feature | Details |
| India’s First GI-Tagged Product | GI tag ensures Darjeeling’s global branding and authenticity |
| High-Altitude Cultivation | Unique terroir creates the “muscatel” flavor |
| Certified Organic Focus | ~60% of estates certified Organic and Fairtrade |
| Heritage Tea Estates | Some gardens date back to British colonial times (1850s) |
| Global Export Leadership | Major buyers: Japan, EU, USA, UK, Middle East |
| Strong Regulatory Support | Tea Board of India oversees GI and quality protocols |
Materials & Sustainability
Key Inputs: Darjeeling tea is entirely hand-harvested with minimal mechanization, using:
- High-altitude Camellia sinensis var. sinensis cultivars.
- Organic fertilizers and natural pest management practices.
- Hand plucking (2 leaves and a bud) for premium quality.
Sustainability Edge:
- Rainforest Alliance and Organic certifications.
- Fairtrade initiatives supporting tea garden workers.
- Sustainable water use and soil preservation practices.
- Zero chemical pesticide mandates in certified gardens.
Cluster Infrastructure
- Tea Gardens & Factories:
- 87 registered tea gardens authorized by Tea Board of India.
- Modern orthodox processing units for hand-rolled teas.
- 87 registered tea gardens authorized by Tea Board of India.
- Institutions:
- Tea Board of India GI Verification Lab.
- Darjeeling Tea Research & Development Centre (Kurseong).
- Kolkata Tea Auction Centre for global buyers.
- Tea Board of India GI Verification Lab.
- Connectivity:
- Siliguri and Bagdogra Airport (~70 km) for air cargo.
- Kolkata Port (~600 km) for containerized tea exports.
- Himalayan railway and NH-55 for local transport.
- Siliguri and Bagdogra Airport (~70 km) for air cargo.
Compliance & Certifications
- GI Certification (Darjeeling Tea).
- Tea Board of India certification for authenticity.
- Organic certification: USDA, EU Organic, JAS.
- Fairtrade and Rainforest Alliance certifications.
- ISO 22000 and HACCP for tea processing units.
Production Timelines & MOQs
| Product Type | Sampling Lead Time | Bulk Lead Time | MOQ Guidance |
| First Flush (Spring) | 1–2 weeks | Seasonal (Mar–Apr) | 50–100 kg |
| Second Flush (Summer) | 1–2 weeks | Seasonal (May–Jun) | 50–100 kg |
| Autumn Flush | 1 week | Seasonal (Oct–Nov) | 50–100 kg |
| White & Specialty Teas | 2 weeks | 4–6 weeks | 10–50 kg |
| Branded Gift Packs | 2 weeks | 4–6 weeks | 500+ packs |
Branding & Packaging
- Branding: GI logo on all authentic Darjeeling tea packs; unique estate branding (e.g., Castleton, Margaret’s Hope, Makaibari).
- Packaging:
- Foil-lined paper packs, nitrogen flushing for freshness.
- Wooden tea chests for high-end export consignments.
- QR-coded traceability and anti-counterfeit seals.
- Foil-lined paper packs, nitrogen flushing for freshness.
Quality Control (IndiaUnbox Protocol)
- Tea tasting and grading by Tea Board experts.
- GI verification through serialization and garden registration.
- Residue analysis for pesticide-free certification.
- Export QC with SGS, Bureau Veritas, and Intertek.
- Climate-controlled warehousing to preserve flavor profiles.
Price Drivers
- Seasonality of flushes: First Flush commands premium auction prices.
- Organic and Fairtrade certification premiums.
- Transportation and logistics (mountain region).
- Limited production volumes (premium scarcity pricing).
- Branding (estate vs. blended teas).
Buyer Confidence Signals
- Darjeeling Tea is India’s first GI-protected product and recognized as a luxury tea worldwide.
- Backed by Tea Board of India for authentication and traceability.
- Preferred by global specialty tea buyers and auction houses.
- Organic and sustainable certifications meet EU, US, and Japanese standards.
- Limited annual production ensures exclusivity, heritage value, and premium pricing.