Snapshot
- Why Odisha Dhokra is unique: Odisha’s Dhenkanal and Mayurbhanj districts are renowned for Dhokra craft, a 4,000-year-old lost-wax metal casting technique passed down by tribal artisans, including the Sonth, Bathudi, and other Adivasi communities.
- Unlike industrial metalware, Odisha’s Dhokra retains a raw, textured aesthetic with folk motifs and cultural narratives, making each piece one-of-a-kind.
- Recognition: Odisha Dhokra is a GI-certified craft (2018), positioning it as an authentic, traceable, and export-ready artisan product.
- Global appeal: Ideal for sustainable décor brands, museum collections, luxury giftware, and eco-conscious buyers.
Product Range
- Traditional Artefacts: Tribal idols, ritual figurines, animal motifs (elephants, horses, owls), and folk deities.
- Utility Products: Bells, lamps, door handles, boxes, jewelry stands, pen holders.
- Home Décor: Wall hangings, mirror frames, sculptures, and vases.
- Jewelry: Tribal earrings, pendants, bangles, anklets crafted with signature rope and filigree detailing.
- Custom Installations: Large commissioned pieces for heritage hotels, resorts, and public art projects.
Craft Technique (Lost-Wax Casting)
| Step | Process Details |
| 1. Core Formation | Clay core shaped by hand as per design outline. |
| 2. Wax Modeling | Beeswax threads applied to clay base to create intricate textures and motifs. |
| 3. Clay Coating | Layers of fine clay cover the wax model, forming a casting mold. |
| 4. Wax Removal | The mold is fired; wax melts, leaving a cavity. |
| 5. Metal Pouring | Molten bell metal/brass poured into mold cavity. |
| 6. Finishing | Mold broken; artifact is polished, burnished, or antique-finished. |
Key Traits:
- Each artifact is hand-modeled and unique, with rope-pattern and granular textures.
- Designs often depict tribal stories, local folklore, and animistic beliefs.
Materials & Sustainability
- Alloys: Brass (copper + zinc) or bell metal (copper + tin).
- Natural Inputs: Clay, cow dung, rice husk, beeswax, and resin.
- Eco-Focus: Fully handmade with zero industrial molds; uses natural and recycled materials, ensuring a low-carbon production process.
- Livelihood link: A vital income source for Odisha’s tribal communities, supporting sustainable rural economies.
Cluster Infrastructure
- Dhenkanal Belt: Specialized in traditional figurines, tribal deities, and utilitarian objects.
- Mayurbhanj Belt: Focuses on fine detailing and contemporary décor products, often through artisan collectives.
- Craft Villages: Sadeibereni in Dhenkanal is a recognized craft village for Odisha Dhokra.
- Institutional Support:
- Directorate of Handicrafts & Cottage Industries (Odisha) for training and artisan ID.
- EPCH and TRIFED promote Odisha Dhokra at global fairs.
- GI certification programs for brand building and traceability.
- Directorate of Handicrafts & Cottage Industries (Odisha) for training and artisan ID.
- Market Access: Consolidation via Bhubaneswar and Cuttack; exports routed through Kolkata and Paradip ports.
Compliance & Certifications
- GI Certification: Odisha Dhokra craft was GI-registered in 2018, safeguarding authenticity.
- Fair-Trade and Ethical Sourcing: NGO-led cooperatives ensure equitable wages.
- Export Standards: Lead- and cadmium-free alloy use, RoHS compliance, and ASTM mechanical standards for international décor markets.
- Cultural Certification: GI-tagged products often include QR-coded artisan details and heritage information.
Production Timelines & MOQs
| Product Type | Sampling Lead Time | Bulk Lead Time | MOQ Guidance |
| Jewelry & Small Figurines | 7–10 days | 4–6 weeks | 50–100 pcs/style |
| Medium Home Décor Pieces | 10–14 days | 6–8 weeks | 25–50 pcs/style |
| Large Sculptures/Installations | 2–4 weeks | 3–6 months (custom) | Made-to-order |
Branding & Packaging
- Branding: GI certification tags, artisan cards, QR codes linking to craft stories.
- Packaging:
- Recyclable corrugated boxes with foam inserts for small artifacts.
- Honeycomb board partitions and ISPM-15 treated wooden crates for large pieces.
- Premium branding emphasizes tribal heritage and handcrafted authenticity.
- Recyclable corrugated boxes with foam inserts for small artifacts.
Quality Control (IndiaUnbox Protocol)
- Metal Integrity: Alloy composition and casting quality checks.
- Detail Precision: Wax detailing and rope-pattern inspection.
- Surface Finishing: Polishing, antique patina consistency.
- Packaging QC: Drop and vibration simulation for export safety.
Price Drivers
- Alloy content (brass vs bell metal).
- Detailing complexity and size.
- Custom motifs or narrative panels.
- GI certification and artisan signatures (collector’s premium).
Buyer Confidence Signals
- GI recognition: Guarantees authenticity and links to Odisha’s cultural heritage.
- Tribal storytelling: Each artifact is one-of-a-kind, embodying tribal beliefs and motifs.
- Sustainable sourcing: Fully handmade, eco-friendly production supports tribal livelihoods.
- Global demand: Favored by ethical luxury décor brands, museum stores, and art galleries for its heritage appeal.