Twelve SKUs, One Look (ΔE Color Control at Speed)
Cluster/Port: Noida/NCR → Delhi ICD → Nhava Sheva
A beverage brand had 12 flavors and one problem: each run drifted a little in color. Shelves looked messy, make-ready chewed through material, and reprints hurt margins.
We paired them with a converter that runs tight color control and set a simple plan: master print standards (the “color bible”), on-press drawdowns for the first run, and quick spectro checks mid-shift. The printer handled inks and plates; we kept proofs, dates, and photo logs tidy—and added a short make-ready dashboard so everyone saw waste and setup minutes.
What changed: color sat consistent across all 12 SKUs, make-ready waste dropped ~25–30%, and setup time fell ~15%. The shelf finally looked like a family, not a patchwork.
Our role: shortlist converter, lock color targets, coordinate proofs/on-press checks, share evidence. Factory role: print to the standard at speed.
Labels That Stick in the Cold (Liner/Adhesive Troubleshooting)
Cluster/Port: Bhiwandi/Mumbai → Nhava Sheva
Cold-chain packs were arriving with corners lifting. Temperatures hovered near 4°C, condensation did the rest, and QA kept flagging “labels coming off.”
We lined up a label converter and an adhesive vendor for joint trials: two freezer-grade adhesives, a filmic vs glassine liner, and small tweaks to applicator pressure/dwell. The factory ran the presses; we kept the trial calendar, booked an independent adhesion check (room temp and 4°C), and sent short video updates after each shift.
What changed: no lift after 72 hours at 4°C, line speed held steady, and customer complaints went quiet. Material cost ticked up a touch, but rejections fell enough to more than offset it.
Our role: match converter + adhesive vendor, organize trials, book tests, tidy the spec pack. Factory role: run the print/applicator changes and deliver.
Artwork That Clears Compliance the First Time (US/EU/UK)
Cluster/Port: Noida/NCR → Delhi ICD → Nhava Sheva
A global launch stumbled on the same hurdles: tiny label errors—wrong importer address, missing warnings, barcode grades just shy of spec—triggered reprints.
We didn’t redesign the brand. We organized the process: a one-page market checklist (US/EU/UK) for claims, warnings, and importer details; a preflight review before plates; quick barcode grade tests; and a sign-off trail the legal team could trust. The converter owned the files; we shepherded proofs, translations, and dates so nothing slipped.
What changed: approvals were first-time-right, no emergency relabeling, and the launch stayed on calendar. Warehouses received cartons that matched the book, the brief, and the law.
Our role: compliance checklist + proof routing + barcode checks; Factory role: artwork execution and print.
