Printing & Branding: Offset / Flexo / Digital — POS/POP, Manuals & IFUs

Industries we serve

What we source

  • Marketing & packaging print: folding cartons, sleeves, inserts, flyers, brochures, stickers, wraparounds
  • POS/POP: counter displays, FSU floor stands, dump bins, wobblers/danglers, shelf talkers, glorifiers, header cards
  • Technical literature: manuals, IFUs, leaflets/outserts (mini-folds), warranty cards, quick-start guides
  • Prepress & color: dieline creation, print-ready art, color management, 3D pack mocks

Print processes

  • Offset litho: hi-res CMYK/Pantone for cartons, brochures, manuals
  • Flexo: high-speed for labels, wraps, corrugated POS, flexible substrates
  • Digital (inkjet/toner): short runs, VDP/serialisation, split SKUs, proofs
  • Screen & embellishment: spot colors, opaque whites, textures

Substrates & finishes

  • Papers/boards: SBS/FBB, CUK/kraft, art paper (90–350 gsm), bible/thin paper (28–60 gsm) for IFUs
  • Specials: metallized boards, synthetics (PP/PET) for tear/grease/water resistance, PVC-free options
  • Finishes: AQ/UV varnish (matte/gloss/soft-touch), laminations, foil (cold/hot), emboss/deboss, spot UV, security features (microtext/UV-ink)

Specs that matter

  • Color: CMYK + Pantone; ΔE targets, ISO 12647 / G7 calibration; proofing (PDF/X-1a, Epson/GMG)
  • Barcodes & codes: UPC/EAN, ITF-14, GS1-128, QR/GS1-Digital Link; UDI for medical (when required)
  • Manuals/IFUs: font size & legibility specs, pagination, mini-fold patterns (pharma outserts), multi-language layout, version control
  • POS: kitting/bill of materials, weight-bearing & stability, flat-pack size, tool-less assembly options

Performance & testing

  • Color density & ΔE checks; rub/scuff (TAPPI), ink adhesion (ASTM D3359)
  • Paper caliper/GSM, burst/Mullen where relevant
  • POS structural: compression/top-load, transport ISTA tests; edge protection in transit
  • Barcode grade verification (ISO/ANSI), VDP/serialization audits

Compliance & content

  • Food-contact packaging inks: low-migration where specified; CONEG/TPCH heavy-metal limits
  • Medical IFUs: MDR (EU 2017/745) labeling conventions, ISO 15223-1 symbols, 21 CFR 801 (US device labeling)
  • Accessibility & market: language/translation accuracy, lot/date coding rules; CE/UKCA icon placement (when applicable)
  • Chain-of-custody on request: FSC/PEFC

Sustainability options

  • Recycled-content papers, de-inkable coatings, vegetable/soy-based inks
  • Water-based varnishes, PVC-free POS materials, lightweighting
  • Design-for-recyclability guidance and on-pack recycling labels

Typical MOQs & lead times (guidance)

  • Offset cartons/inserts: 1,000–10,000+; 2–3 weeks after proof
  • Manuals/IFUs (thin paper): 5,000–100,000; 1–2 weeks
  • Digital short runs / pilots: 50–1,000; 5–10 days
  • POS/POP kits: 100–1,000; 2–4 weeks (structural sampling included)
    (Actuals vary by size, finishes, languages, and seasonality.)

RFQ checklist (copy-paste)

  1. Item type (carton/leaflet/manual/POS), quantity per SKU & number of SKUs
  2. Size (flat & finished), page count, fold style (Z, gate, pharma mini-fold), binding (saddle/ perfect/stitched)
  3. Substrate (paper/board/synthetic), target GSM/caliper
  4. Print spec: CMYK/Pantone, sides, coverage; VDP/serialization needs
  5. Finishing: varnish/lamination, foil, emboss/deboss, spot UV
  6. Barcodes/codes (UPC/EAN/QR/UDI), verification grade target
  7. Content & languages, regulatory icons, version/revision scheme
  8. POS details: load/stability targets, kitting, assembly method
  9. Sustainability (FSC, recycled %, PVC-free) & labeling claims
  10. QA plan (proof type, ΔE tolerance, barcode grading, AQL) + delivery terms/pack-out

QC playbook (DUPRO + PSI)

  • Prepress: file preflight (fonts/overprint/bleed), digital proof sign-off
  • Press: first-off approval, ΔE color checks, register, trapping, hickeys
  • Post-press: trim & fold accuracy, crack/score quality, glue strength, count & bundling integrity
  • POS: fit/assembly test, kitting completeness, transit packaging audit

Cost drivers
Paper/board grade & GSM, print passes & spot colors, finishing steps (foil/emboss/lamination), languages & pagination, VDP/serialization, POS structural complexity and kitting, freight (flat-pack optimization).

Why India for printing & POS

  • Modern offset/flexo/digital plants with inline finishing and color-managed workflows
  • High-volume mini-fold IFU capability and competitive multi-language composition
  • Strong corrugated & display engineering for cost-effective POS programs

Natural cross-sells
Folding cartons, corrugated outers, labels & sleeves, induction seals, and e-commerce SIOC shippers—plus kitting to ship everything as one turnkey pack.

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