Launch India-made products under your brand—fast, compliant, and margin-smart.
Our Private Label program turns proven IndiaUnbox supplier capabilities into shelf-ready SKUs with your branding, packaging, and quality guardrails. You choose the customization depth—from quick white-label to full OEM—and we manage everything from sampling to store-ready barcodes.

Who this is for

• Retailers, D2C brands, marketplaces, hotel chains, and corporate buyers who want brand-owned SKUs without building a sourcing team.
  
• Buyers seeking China+1 alternatives with transparent costing, dependable lead times, and compliance assurance.
  

What you get

• SKU library: curated, category-wise ready-to-brand ranges (specs, photos, cost bands, MOQs).
  
• Customization: materials, finishes, colors, sizes; branding (print/engrave/emboss/weave/etch); packaging (dielines, inserts, gift sets).
  
• Packaging & artwork suite: dielines, print specs, color proofs, barcodes (EAN/UPC), carton marks, FNSKU/Amazon prep (optional).
  
• Quality guardrails: golden sample, PP sample, AQL plan, TDS/SDS where relevant; DUPRO & PSI scheduling.
  
• Compliance wrap: COI/COC, LFGB/FDA where applicable, REACH/azo, CPSIA/EN71 for kids, ISPM-15 for pallets, FSC for paper.
  
• Landed-cost & ETA preview: integrated FOB→DDP and Lead-Time Guide so you can price and plan launch dates.
  
• Digital shelf assets: product copy points, tech specs, basic photo set (white background + lifestyle suggestions).
  

Program tiers

• White-Label Fast Track
  
  • Pick from existing SKUs; logo/label/packaging only.
    
  • Fastest timeline, lowest MOQs.
    
• Semi-Custom (OEM-Lite)
  
  • Change materials/finishes/sizes; minor design tweaks; custom packaging.
    
  • MOQs moderate; tooling rarely needed.
    
• Full OEM
  
  • New design or feature set; new moulds/dies/jigs as required.
    
  • Longest timeline; we manage tooling, trials, and validation.
    

Categories we specialize in

• Metalware (Moradabad): brass/EPNS/aluminium tableware, barware, décor, lamps, candleware.
  
• Wood & Furniture (Jodhpur/Saharanpur): accent furniture, trays, frames, storage.
  
• Home Textiles (Panipat/Karur): cushions, throws, table linens, curtains; embroidery/prints.
  
• Rugs/Carpets (Bhadohi): hand-tufted, hand-knotted, flatweaves; custom sizes/colors.
  
• Ceramics & Glass (Khurja/Firozabad): mugs, serveware, jars, vases; decals/etch/hand-paint.
  
• Paper & Packaging (Multiple): rigid boxes, gift sets, corrugation, labels, sleeves.
  

How it works (5 phases)

Brief & Bench

• Share brand deck, target price, target customer, channels (retail/Amazon/HORECA), and volumes.
  
• We run a Should-Cost and Lead-Time preview, then shortlist SKUs/treatments.
  

Design & Dielines

• Select tier (White-Label / Semi-Custom / OEM).
  
• We create pack dielines, branding placements, and finish boards; confirm barcodes and claim copy.
  
• You approve the spec sheet and AQL plan.
  

Samples & Validation

• T1 product + T1 packaging, then PP sample.
  
• Optional pre-tests (food-contact, azo/reach, heavy metals, transit).
  
• Golden sample sealed; bulk color standards set (e.g., plating tone chip, Pantone).
  

Production & QA

• Raw-material booking; production plan locked.
  
• DUPRO at 20–60%, PSI at ≥80% packed with AQL.
  
• Pack-out verification: barcode scans, carton drop/transit tests, ship-marks.
  

Ship & Launch

• FOB→DDP preview finalised; forwarder booking; documents (CI/PL/COO/test certs).
  
• Basic photo set & copy delivered; post-launch re-order playbook and scale curves.
  

Typical timelines & MOQs (base-case)

• White-Label: T1 sample 5–10 working days; bulk 15–30 days post-approval; MOQ low to mid (e.g., 300–1,000 units per SKU depending on category).
  
• Semi-Custom: add 5–10 days for finish development; MOQs medium.
  
• Full OEM: add tooling 10–20 days and pilot runs; MOQs higher.
  (Use our Lead-Time Guide for category-specific ranges.)
  

Quality & compliance—non-negotiables

• Golden sample & signed spec sheet before PO.
  
• AQL by category (e.g., General II 2.5/4.0) with corrective action loop.
  
• Traceable raw-material lots; finish/chemical records where applicable.
  
• Packaging QC: barcode readability, carton ECT/BCT, edge crush where relevant.
  
• Sustainability options: FSC paper, recycled metals/glass, water-based coatings.
  

IP, tooling & confidentiality

• NDAs and non-circumvention with suppliers.
  
• Tooling ownership & storage tagged to your brand; release conditions defined.
  
• Artwork watermarks; version-controlled dielines; controlled vendor list.
  

Data we need to start

• Brand guidelines (logo, fonts, colors), product inspiration, target unit retail & desired landed margin, channel (retail/online), compliance flags (food-contact, children, electrical), destination country (for DDP).
  

Example deliverables (for each SKU)

• Spec sheet + BOM + finish board
  
• Cost band (EXW/FOB) + FOB→DDP landed-cost preview
  
• Dielines (AI/PDF) with print specs; barcode file (EAN/UPC)
  
• Golden sample photos & approval form
  
• QA plan (AQL, checkpoints), test plan, and certificates (if applicable)
  
• Production Gantt with DUPRO/PSI slots
  
• Listing copy points & tech specs
  

Why IndiaUnbox Private Label

• Cluster advantage: deep India cluster access for craft + scale.
  
• Fewer surprises: should-cost + timeline math before you commit.
  
• One accountable PM: sampling → compliance → shipment.
  

Negotiation levers built in: cost-down options without hurting the brand promise.