Spiritual / Pooja Items — bells • diyas • idols • incense holders

Industries we serve

Why India: centuries-old craft lineages meet export-ready clusters—Moradabad for brass bells/diyas and mixed-metal holders, Khurja for ceramic diyas & incense holders, Jaipur/Agra/Rajasthan for marble/stone idols, and Swamimalai (TN) for GI-tagged bronze icons—so you can build authentic, scalable ranges.

Market proof (hard numbers you can show buyers)

  • Incense (agarbatti) exports: India shipped US$150.4M of HS 3307.41 in 2023 (41.5M kg). Karnataka is a powerhouse, producing >50% of India’s incense and contributing ~70% of exports.
  • Bells/ornaments of base metal (HS 8306): India exported ~US$31M in 2023; the USA took ~50%—clear demand for brass devotional décor.
  • Stone carving capacity: India exported ~US$1.29B of worked/building stone in 2023—the same supply base that powers marble idols and stone diyas.
  • Cluster credibility: Moradabad “Brass City” hosts ~600 export units; Khurja ceramics is scaling under a Master Plan 2031 with a new Ceramic Haat (~400 units). Swamimalai Bronze Icons hold an official GI registration.

What we can source (illustrative)

  • Bells & diyas (metal): brass/copper/bronze temple bells, puja ghantis, multi-wick diyas, hanging diyas, deepams, arati sets.
  • Idols: cast-metal (brass/bronze/panchaloha), carved marble/stone (Jaipur/Agra/Rajasthan), hand-finished small idols for retail sets.
  • Incense holders & sets: ceramic/stone/metal agarbatti stands, dhoop holders, cone plates; gift-boxed pooja kits with diya + agarbatti + holder.

Compliance & material stewardship (so listings clear the first time)

  • Heavy-metal due diligence: we screen coatings/platings and substrates against EU REACH Annex XVII restrictions (e.g., lead & nickel entries) and retain test reports. Where relevant (e.g., brass with trace lead), we apply California Prop 65 warning logic for US listings.
  • Ceramic/stone glaze checks: if items may contact edibles (e.g., prasad plates) or retailer policy requires, we run lead/cadmium migration tests; for scented/combustion sets, we align warning artwork to destination norms.
  • Country-of-origin & labeling: correct COO placement and HS mapping for smooth customs clearance.

How IndiaUnbox turns craft clusters into retail-ready programs

  1. Design adaptation & sampling — translate your mood boards into production drawings (icon proportions, diya sizes, bell pitch/weight), finish boards (antique/brushed/polished patinas; stone shades; ceramic glazes), and quick masters for sign-off.
  2. Supplier shortlists by craft —
    – Moradabad: mass craft of bells/diyas/holders with consistent gauge, welds, and patinas.
    – Khurja: ceramic diyas/incense holders (terracotta & glazed) with scalable forms and colors.
    – Jaipur/Agra/Rajasthan belts: marble/stone idols & diyas (honed/polished/leathered finishes).
    – Swamimalai (TN): GI-tagged bronze/panchaloha icons for premium lines.
  3. Should-cost & negotiation — we normalize quotes to metal/stone/ceramic inputs and current freight, then issue ready-to-send ask notes when benchmarks move.
  4. Quality you can measure — finish thickness & adhesion, surface-defect checks, dimensional stability/levelness, bell acoustics (pitch/duration), stone + ceramic integrity (absorption/craze), packaging trials.
  5. Packaging that protects — nested sets, edge protection for stone, corrosion protection for brass/bronze, and ISTA-led carton tests for retail/e-com; barcode files verified to GS1/ISO specs.

Typical MOQs & lead times (guide)

  • Metal bells/diyas: 300–800 units/SKU • 45–60 days post approval
  • Marble/stone idols & diyas: 80–200 units/SKU (size-dependent) • 50–70 days
  • Ceramic holders & sets: 500–1,000 units/SKU • 45–60 days
    (Mixed-material pooja kits consolidated to optimize CBM and duty.)

Suggested stat badges for the page

  • US$150.4M incense exports (HS 3307.41, 2023) • Karnataka ≈70% of exports.
  • US$31M bells/ornaments of base metal (HS 8306, 2023) • USA ~50% share.
  • US$1.29B worked/building stone exports (2023)—strong marble/stone base.
  • Moradabad ~600 export units • Khurja Ceramic Haat (~400 units) by 2031 • Swamimalai Bronze Icons = GI.

Bottom line: India’s devotional craft ecosystem—brass/bronze, marble/stone, ceramic—is export-proven and authentic. IndiaUnbox plugs you into the right clusters, builds compliant, gift-ready pooja assortments, and delivers on spec, on price, and on time.

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